0.13: Graphic Design for President! (with Michael Bierut and Leslie Wah)

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When you’re running for President, how you present yourself to the public is crucial. The West Wing often underscored that it’s not just what one says, it’s how one says it. So in this special episode, we look at what goes into designing a Presidential campaign – both fictional, and non-fictional. Michael Bierut designed Hillary Clinton’s ubiquitous 'H' logo, and Leslie Wah designed the logos and signage for all of the West Wing candidates in Season 6. This might be the nerdiest episode of the West Wing Weekly yet!

footnotes —
Michael Bierut - Pentagram
Hillary for America - Design
Pete for America - Design
Hipster Logo Generator
Design Observer Podcast
Serpentine Font
The 2020 Democrats' campaign logos, in graphic detail

West Wing campaign designs from Season 6:

Real-world presidential campaign designs discussed in this episode: